100% VEGAN. WE’RE ALMOST THERE.

If you’ve ever watched a squirrel nibble a nut, seen a goat leap like it’s on a trampoline, or felt your heart melt over a puppy video — you already know: animals are pretty special. They’re not here for us, they’re here with us. So why do animal-derived ingredients still sneak into beauty products?

We asked ourselves the same thing.

You’ve been trying to make the right choices — reading ingredient lists, decoding long, scary-sounding names, doing your homework — and let’s be honest, it's a lot. Even with the best intentions, it’s easy to miss what’s hiding in the fine print. But good news? We don’t miss it.

We’ve flipped the carpet, peered underneath, and we’re changing how things are done — with love, transparency, and zero compromises.

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HOW WE STARTED 

At Granny’s Secret Organics, we’re not just about pretty packaging or marketing trends. We were born with an old-school love for nature and a deep respect for all living beings. Our founder didn’t need lab coats or boardrooms — just centuries-old wisdom, seeds, herbs, and a belief that beauty should heal, not harm.

From the beginning, our formulas have been grounded in the purest plant-based goodness. Inspired by nature, driven by results, and rooted in values passed down through generations — no shortcuts, no cruelty, no exceptions.

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WHERE WE’RE HEADED

Right now, 100% of our products are vegetarian, and we’re already 95% vegan. We’re working hard behind the scenes to make our entire range Vegan Society certified, because honestly, it just feels right.

It’s not a trend for us. It’s a promise.

We’re making sure every supplier, every ingredient, and every community we partner with is ready to move forward with us. This isn’t just about replacing beeswax or milk proteins — it’s about fairness, sustainability, and dignity for all life.

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WHY IT MATTERS

You shouldn’t have to choose between feeling beautiful and staying true to your values. That’s our job. Our team is on a mission to take the mystery out of ethical beauty — no more second-guessing or squinting at labels. When you pick up a jar of Granny’s Secret, you can feel confident you’re making a kind choice.

And that kindness? It shows in your glow.

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OUR PINKY PROMISE

Vegan beauty isn’t just a badge. It’s a responsibility. And we take it seriously.

We're working closely with local communities who’ve supplied traditional ingredients for generations — ensuring the transition is fair for them too. We're not rushing. We're doing this the right way, the honest way. Because progress without care isn’t progress at all.

We’ll keep sharing our journey — the wins, the stumbles, the small victories. And while we’re busy making this world a little gentler, you can focus on being your most radiant self — wrapped in nature, steeped in love.

• Vegan & Vegetarian Friendly

• No beeswax. No dairy. No guilt. Just earth-born beauty in every jar.

• Powered by seeds, nuts, dry fruits & oils — nothing more, nothing less.

• Zero animal testing. Zero animal ingredients. Pure respect in every batch.

• Rooted in nature, free from cruelty — the way beauty should be.

• Our mask is not only food for your hair, it’s food for your soul.

• We say no to chemicals, no to cruelty, and yes to honest healing.

• Nature’s wisdom, tradition’s touch, and ethical care — all in one jar.

• For those who believe in clean beauty and conscious choices.

• Our Granny wouldn’t harm a soul — neither do we.

• Plant-powered, soul-approved — the secret is in the roots.

Because at the end of the day, 100% vegan just makes sense.